Singlife Reopens with new Marketing Strategy

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I like how Singlife uses the community to spread information. It is definitely a cheap way to spend money. It gives me content to publish while it provides Singlife with multiple arms to disseminate information. However, there isn’t any referral scheme with this re-open. Instead, I guess that to stay sustainable, they have to reduce the interest rates for the first S$10k.

I received the email from their Marketing Communications team and it reads:

The Central Banks continue to keep interest rates low, Singlife has introduced a new way to be rewarded for spending and investing, earning up to 2.0% p.a. return on the first S$10,000 through the following campaigns:

  • The Save, Spend, Earn Campaign and,

  • The Grow 0.5% p.a. Bonus Return Campaign.

The catch here is up to 2.0% p.a. return. Beginning 1 July 2021, the Singlife Account will offer up to 2.0% p.a. return on the first S$10,000. The base crediting rates will be revised to 1.0% p.a. on the first S$10,000 and 0.5% p.a. return on the next S$90,000, customers will still have the opportunity to enjoy up to 1.0% p.a. bonus return.

So, sustainability of the business is a way forward. I’ll say that the interest rate has been semi-nerfed for valid reasons. On top of that, you can still gain 0.5% more by spending and another 0.5% if you invest with GROW. Personally, I wouldn’t put money with GROW but I will spend to make the interest up to 1.5% for the first S$10k.

Disclaimer

This is not a sponsored post. This is purely my own opinion. If you like what you are seeing, do remember to check they out and do your diligence. There is no one size fits all investment strategy.

If you like what I am sharing or if it resonates with you, do use my referral codes here at Referral and Recommendations

In this article, the pictures were taken from websites for illustration only. Stay Safe!

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