There’s a lot of hype around Robo-Advisors these days. I still go by the same rules, if nothing is broken, there isn’t a need to fix anything. Robos are here to stay for sure and they have been rather un-emotional when it comes to investing (That is a good thing by the way if you are thinking otherwise)

Trust

Trust – It is the pinnacle of consideration when you invest or put money with a certain institution. Endowus has been – I would use the word trustworthy to describe them. A lot of these have been shown in how they conduct their business. Firstly, I have a finance background and for the longest time, I’ve worked in Finance. To be honest, there wasn’t a single day I felt happy until I truly left the industry. Finance is all about numbers and money. People are motivated by the fact that they make the quickest buck from the fastest source. However, what I am seeing here is quite the opposite. They are pretty truthful and walk the talk through their actions.

The points in Summary

• The introduction of institutional class funds. If you are not in the know, you will not know. The more funds/money you have, the more you will be in the know hence you save more on fees.
• The exclusivity in certain funds that only that few can launch with other fund providers. Sometimes, it’s about the expertise that is focused on the fund type
• The fund rebate. No need to explain more about it. Fund fees and rebates are very transparent and apparent in how they rebate it back.
• Quarterly fund charges are charged only end of the quarter. I’ve never seen that before or not many does it. Most funds and banks does the front loading. The worst type of funds are ILP – They embed the bid-ask to 5% (That’s just rip off and I say that those who offer these may not even know about it)
• First and only digital advisor to be able to use your CPF to invest. Speaks a a lot about the trust of the board to allow them to do so.

New Point to Note (& ESG)

• Recently, they launched an ESG fund portfolio that is made up from several well known fund houses specific to the ESG criteria. It is important to invest responsibly and sustainably. ESG has been around for the longest time. In Asia, we hardly ever hear it until only recent years and by quickly moving on this front – They are really one of the fastest to bring this up to scratch. No doubt, this is one to invest for the generations to come.
• To secure your funds, all your investments are not held in custody. You own your own account in UOB Kay Hian but the investment is managed by Endowus. This is to safeguard your own money should they decide to close down one day (which I don’t think they will in the near term)

Finally, i recently received an email from them. For the longest time, they have the bar set at an initial S$10k investment. This has been slowly reduced and to date. For every friend who invests with Endowus, you both get $20 in Access Fee credits, equivalent to $10,000 advised free for 6 months. There is no limit to the number of friends you can invite.

There is anything much to add on and nothing to complain about other than your investment and redemption takes times to complete.

Disclaimer

If you decide to sign up with Endowus, do remember to use my referral code: https://endowus.com/invite?code=EDZ8M

If you like what I am sharing or if it resonates with you, do use my referral codes for other services at https://atomic-temporary-178675883.wpcomstaging.com/contact/

These pictures were taken off Endowus website for reference.